Apr
06
Branding Is in the Details. Exhibit A: UberConference.
UberConference Hold Music | Branding Done Right
NOTE TO MILLENNIALS: IF YOU HATE TO READ, JUMP TO THE END FOR THE LINK …
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Mar
16
7 Questions to Solve Your Customers’ Content Marketing Problems
Successful Copywriting Starts with Asking “Why?”
Smart copywriters ask questions. They find the kernel of truth in a brand and bring it to …
Feb
08
The Copywriting Dilemma: Originality Versus Swipe Files
By 5pm today, you’ve got to write five headlines, two eblasts and one sales letter, then revise a website. You’ve …
Read ArticleJan
10
B.O.S.S. – Benefit-Oriented Storytelling Science (How to Sell Anything)
I once worked for a creative director who would open his creative presentation this way:
INT. BOARDROOM – MORNING
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Nov
11
38 Writing Tips from David Ogilvy That Still Sell Today (Part 2 of 2)
If you want to improve your writing—your eblasts, brochures, ads and PPC campaigns—and you want to improve your sales—online and off—then heed …
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11
38 Writing Tips from David Ogilvy That Still Sell Today (Part 1 of 2)
If you want to improve your writing—your headlines, landing pages, apps, presentations and opt-ins—and you want to improve your sales—online …
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16
Don’t Be a Badger Painter. (Or, How Not To Be a Lazy Advertising Practitioner.)
That there is a dead armadillo. With a white line on his dead belly. I stole this metaphor from the great …
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14
How I Screwed Up a $300,000 TV Advertising Shoot
This is a post about failure. Not catastrophic, here’s-you-pink-slip kind of failure, but a see-your-15-minutes-of-fame-go-in-flames kind of failure. I’m going …
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18
How I Improved My Copywriting Efficiency by 76.8%. Give or Take .008%.
There are tons apps to write faster, with more efficiency and with more focus. I’m sure they’re great. I have …
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03
A Dying Brand’s Advertising Campaign Finally Nails It
Ever been to a fish fry?
It’s the epitome of casual. And delicious. You’re surrounded by close friends and family. You’re …
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