May
17

Writing Advertising Headlines is Easy if you Want Them to Suck.

posted on May 17th 2016 in Advertising Tips & Copywriting with 0 Comments

Coffee-You-Will-Need-to-write-better-advertising-copywriting-headlines

I wrote a blog on How I Write Headlines.

It’s on my main gig’s website and it includes a gorgeous picture of me.

Here are the Cliffs Notes:

If you want to write lazy, expected headlines, write them as fast as you can.

If you’re an advertising copywriter or marketer who believes in actual craftsmanship, and you want your headlines to convert, wow, punch, inspire and persuade, then write a crapton of headline options, pick the best one, then try to beat that one by writing a crapton more headlines. (Hence the coffee hero image. So sorry.)

Here’s the link, which includes an actual, real life Word document of my Big League World Series headlines that have not been altered or tweaked since my concepting phase, so help me God.

Oh, and I compared writing headlines to making sausage, so there’s that.

If you dig copywriting, I created a cheat sheet of my favorite “David Ogilvyisms.” Steal it below for free.

CLICK THE IMAGE BELOW TO DOWNLOAD YOUR CHEET SHEET.

  Download

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About the author

Chad Rucker Chad has spent 17 years creating content and ideas for brands such as Verizon Wireless, Dunkin Donuts, Michelin and BMW. He's won an Obie Best of Show; National Addys; Employee of the Year; and ADchievement Awards. He is currently creative director at Jackson Marketing during the day, and moonlights on nights and weekends as Lochness.

Chad has spent 17 years creating content and ideas for brands such as Verizon Wireless, Dunkin Donuts, Michelin and BMW. He's won an Obie Best of Show; National Addys; Employee of the Year; and ADchievement Awards. He is currently creative director at Jackson Marketing during the day, and moonlights on nights and weekends as Lochness.