Copywriting Tip: Don’t Become a Firefighter
Note: For the Seth Godin version, scroll to the last sentence.
This industry is nuts. That’s nothing new.
However, as I …
Read ArticleNote: For the Seth Godin version, scroll to the last sentence.
This industry is nuts. That’s nothing new.
However, as I …
Read ArticleAmazon enhanced brand content pages can increase product sales 3 to 10% on average, according to Jeff Bezos, his engineers …
Read ArticleThe most successful Adwords keywords are found with blood, sweat and tears. Here’s my copywriting cheat sheet to finding powerful Adwords keywords.
Read ArticleI wrote a blog on How I Write Headlines.
It’s on my main gig’s website and it includes a gorgeous picture of me.
Here …
Read ArticleThe National Rifle Association can teach a mastermind class on copywriting.
Confession: I own a few guns. Sue me.
However, I have …
Read ArticleAdvertising Copywriting Isn’t Rocket Science, But If You Zig While Your Competitors Zag, You Can Find Gold. Here’s how Marco …
Read ArticleStop rolling your eyes because this one of those damn New Year’s Resolution blogs. This is an All-Year’s Resolution. Totally …
Read ArticleLearn the 1 Powerful Word the NFL Used to Steer America’s Perception of Tom Brady
(Plus, get 8 great examples of how persuasive copywriting was …
Introducing the Reflected Color TechniqueSM
Did you know that an apple isn’t really red?
An orange isn’t orange.
Grass isn’t green.
John Oates’ mustache isn’t …
Read ArticleSuccessful Copywriting Starts with Asking “Why?”
Smart copywriters ask questions. They find the kernel of truth in a brand and bring it to …