Amazon enhanced brand content pages can increase product sales 3 to 10% on average, according to Jeff Bezos, his engineers …Read Article
Posts in the Category: Advertising Tips
Of all the advice I give young whippersnappers who walk into my office with beautiful, shiny, hard porfolio cases—yes, hard copies …Read Article
The most successful Adwords keywords are found with blood, sweat and tears. Here’s my copywriting cheat sheet to finding powerful Adwords keywords.Read Article
It’s on my main gig’s website and it includes a gorgeous picture of me.
Here …Read Article
How a Marco Rubio Advertising Campaign Brilliantly Scares the Bejeezus Out of Their Prospects. (And It Works Like a Charm.)
Advertising Copywriting Isn’t Rocket Science, But If You Zig While Your Competitors Zag, You Can Find Gold. Here’s how Marco …Read Article
The Power of Persuasive Copywriting: How the NFL Used One Word and a Lobbyist Secret to Attack Tom Brady
Learn the 1 Powerful Word the NFL Used to Steer America’s Perception of Tom Brady
(Plus, get 8 great examples of how persuasive copywriting was …
Introducing the Reflected Color TechniqueSM
Did you know that an apple isn’t really red?
An orange isn’t orange.
Grass isn’t green.
John Oates’ mustache isn’t …Read Article
Successful Copywriting Starts with Asking “Why?”
Smart copywriters ask questions. They find the kernel of truth in a brand and bring it to …
I once worked for a creative director who would open his creative presentation this way:
INT. BOARDROOM – MORNING
If you want to improve your writing—your eblasts, brochures, ads and PPC campaigns—and you want to improve your sales—online and off—then heed …Read Article