Of all the advice I give young whippersnappers who walk into my office with beautiful, shiny, hard porfolio cases—yes, hard copies …Read Article
Posts in the Category: Advertising Tips
The most successful Adwords keywords are found with blood, sweat and tears. Here’s my copywriting cheat sheet to finding powerful Adwords keywords.Read Article
How a Marco Rubio Advertising Campaign Brilliantly Scares the Bejeezus Out of Their Prospects. (And It Works Like a Charm.)
Advertising Copywriting Isn’t Rocket Science, But If You Zig While Your Competitors Zag, You Can Find Gold. Here’s how Marco …Read Article
The Power of Persuasive Copywriting: How the NFL Used One Word and a Lobbyist Secret to Attack Tom Brady
Learn the 1 Powerful Word the NFL Used to Steer America’s Perception of Tom Brady
(Plus, get 8 great examples of how persuasive copywriting was …
Introducing the Reflected Color TechniqueSM
Did you know that an apple isn’t really red?
An orange isn’t orange.
Grass isn’t green.
John Oates’ mustache isn’t …Read Article
If you ever cross paths with a Chief Marketing Officer (CMO) or a Director of Marketing, you may want to …Read Article
Successful Copywriting Starts with Asking “Why?”
Smart copywriters ask questions. They find the kernel of truth in a brand and bring it to …
Kidding. It’s mine. Yes, yours truly penned some David Ogilvy knowledge at KISSmetrics, so feel free to soak it up.
At …Read Article
I once worked for a creative director who would open his creative presentation this way:
INT. BOARDROOM – MORNING