Amazon enhanced brand content pages can increase product sales 3 to 10% on average, according to Jeff Bezos, his engineers …
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Of all the advice I give young whippersnappers who walk into my office with beautiful, shiny, hard porfolio cases—yes, hard copies …
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The most successful Adwords keywords are found with blood, sweat and tears. Here’s my copywriting cheat sheet to finding powerful Adwords keywords.
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I wrote a blog on How I Write Headlines.
It’s on my main gig’s website and it includes a gorgeous picture of me.
Here …
Read ArticleAdvertising Copywriting Isn’t Rocket Science, But If You Zig While Your Competitors Zag, You Can Find Gold. Here’s how Marco …
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Learn the 1 Powerful Word the NFL Used to Steer America’s Perception of Tom Brady
(Plus, get 8 great examples of how persuasive copywriting was …
Introducing the Reflected Color TechniqueSM
Did you know that an apple isn’t really red?
An orange isn’t orange.
Grass isn’t green.
John Oates’ mustache isn’t …
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Successful Copywriting Starts with Asking “Why?”
Smart copywriters ask questions. They find the kernel of truth in a brand and bring it to …
I once worked for a creative director who would open his creative presentation this way:
INT. BOARDROOM – MORNING
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If you want to improve your writing—your eblasts, brochures, ads and PPC campaigns—and you want to improve your sales—online and off—then heed …
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