Wix filter advertising copywriting by Lochness Marketing

Wix Air Filters

developed for Wix

Holy smokes, Wix Air Filters needs sales ads for farmers that frequent Carquest. Run! Run for the hills! Save your career, advertising copywriter! Well, on second thought, what if we connected with farmers? What if we put the hard sell second and the soft sell first? What if farmers actually requested our posters? Well, that’s what happened. Oh, and we won a National Addy Award. Not bad for a bunch of posters no one else wanted to work on. Created at Erwin-Penland Advertising.

About the author

Chad Rucker Chad has spent 17 years creating content and ideas for brands such as Verizon Wireless, Dunkin Donuts, Michelin and BMW. He's won an Obie Best of Show; National Addys; Employee of the Year; and ADchievement Awards. He is currently creative director at Jackson Marketing during the day, and moonlights on nights and weekends as Lochness.

  • Client - Wix
  • Skills/Tools Used - Advertising Copywriting, Branding