Holy smokes, Wix Air Filters needs sales ads for farmers that frequent Carquest. Run! Run for the hills! Save your career, advertising copywriter! Well, on second thought, what if we connected with farmers? What if we put the hard sell second and the soft sell first? What if farmers actually requested our posters? Well, that’s what happened. Oh, and we won a National Addy Award. Not bad for a bunch of posters no one else wanted to work on. Created at Erwin-Penland Advertising.