Posts in the Category: Branding

Jan

8 Tips to Creating Amazon Enhanced Brand Content Pages That Convert

by Chad Rucker - Get free updates of new posts here

Amazon enhanced brand content pages can increase product sales 3 to 10% on average, according to Jeff Bezos, his engineers …

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Apr

Copywriting Trick: How to Write a Brand Story When There Is No Story

by Chad Rucker - Get free updates of new posts here

Reflected Color Technique: Copywriting Trick

Introducing the Reflected Color TechniqueSM

Did you know that an apple isn’t really red?

An orange isn’t orange.

Grass isn’t green.

John Oates’ mustache isn’t …

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Apr

Branding Is in the Details. Exhibit A: UberConference.

by Chad Rucker - Get free updates of new posts here

UberConference Hold Music | Branding Done Right

NOTE TO MILLENNIALS: IF YOU HATE TO READ, JUMP TO THE END FOR THE LINK …

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About Chad Rucker

Chad has created copy, content and ideas for Verizon Wireless, Dunkin Donuts, Michelin and BMW, among others, for 15+ years. His copy sells, but it also wins stuff. He's got an Obie; Local, Regional & National Addys; and a closet full of ADchievement Awards. During the day, he's an associate creative director at Jackson. During the not-day, he hustles as Lochness for a bank, a whisky maker and whatever cool product you want to sell.

Get the Full Story on My National Addy Winner.

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