Dec
30
All Year’s Resolution: Do Not Be a Court Reporter
Stop rolling your eyes because this one of those damn New Year’s Resolution blogs. This is an All-Year’s Resolution. Totally …
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Jul
29
The Power of Persuasive Copywriting: How the NFL Used One Word and a Lobbyist Secret to Attack Tom Brady
Learn the 1 Powerful Word the NFL Used to Steer America’s Perception of Tom Brady
(Plus, get 8 great examples of how persuasive copywriting was …
Nov
11
38 Writing Tips from David Ogilvy That Still Sell Today (Part 2 of 2)
If you want to improve your writing—your eblasts, brochures, ads and PPC campaigns—and you want to improve your sales—online and off—then heed …
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11
38 Writing Tips from David Ogilvy That Still Sell Today (Part 1 of 2)
If you want to improve your writing—your headlines, landing pages, apps, presentations and opt-ins—and you want to improve your sales—online …
Read ArticleSep
14
How I Screwed Up a $300,000 TV Advertising Shoot
This is a post about failure. Not catastrophic, here’s-you-pink-slip kind of failure, but a see-your-15-minutes-of-fame-go-in-flames kind of failure. I’m going …
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