Jan
10
B.O.S.S. – Benefit-Oriented Storytelling Science (How to Sell Anything)
I once worked for a creative director who would open his creative presentation this way:
INT. BOARDROOM – MORNING
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Posts in the Category: Marketing Basics
Oct
16
Don’t Be a Badger Painter. (Or, How Not To Be a Lazy Advertising Practitioner.)
That there is a dead armadillo. With a white line on his dead belly. I stole this metaphor from the great …
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20
What is Content Curation for Goodness Sake?
Content curation. If I’ve heard it 100 times, I’ve heard it 101 times. And all 101 times have a slightly …
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06
Car Alarms & Marketing Cliches
When you hear a car alarm, what do you do? If you’re like me, or most humans, your ears hear …
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