Jan
24
Copywriting Tip: Don’t Become a Firefighter
Note: For the Seth Godin version, scroll to the last sentence.
This industry is nuts. That’s nothing new.
However, as I …
Read ArticlePosts in the Category: Advertising Basics
Mar
01
Computer Passwords and Butt-Kicking
Of all the advice I give young whippersnappers who walk into my office with beautiful, shiny, hard porfolio cases—yes, hard copies …
Read ArticleMar
30
6 Copywriting Lessons from the NRA. (Yes, the NRA.)
The National Rifle Association can teach a mastermind class on copywriting.
Confession: I own a few guns. Sue me.
However, I have …
Read ArticleDec
30
All Year’s Resolution: Do Not Be a Court Reporter
Stop rolling your eyes because this one of those damn New Year’s Resolution blogs. This is an All-Year’s Resolution. Totally …
Read ArticleNov
11
38 Writing Tips from David Ogilvy That Still Sell Today (Part 2 of 2)
If you want to improve your writing—your eblasts, brochures, ads and PPC campaigns—and you want to improve your sales—online and off—then heed …
Read ArticleNov
11
38 Writing Tips from David Ogilvy That Still Sell Today (Part 1 of 2)
If you want to improve your writing—your headlines, landing pages, apps, presentations and opt-ins—and you want to improve your sales—online …
Read ArticleOct
16
Don’t Be a Badger Painter. (Or, How Not To Be a Lazy Advertising Practitioner.)
That there is a dead armadillo. With a white line on his dead belly. I stole this metaphor from the great …
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