I just finished up a fun …Read Article
Posts in the Category: Advertising Basics
Note: For the Seth Godin version, scroll to the last sentence.
This industry is nuts. That’s nothing new.
However, as I …Read Article
Of all the advice I give young whippersnappers who walk into my office with beautiful, shiny, hard porfolio cases—yes, hard copies …Read Article
The National Rifle Association can teach a mastermind class on copywriting.
Confession: I own a few guns. Sue me.
However, I have …Read Article
Stop rolling your eyes because this one of those damn New Year’s Resolution blogs. This is an All-Year’s Resolution. Totally …Read Article
If you ever cross paths with a Chief Marketing Officer (CMO) or a Director of Marketing, you may want to …Read Article
If you want to improve your writing—your eblasts, brochures, ads and PPC campaigns—and you want to improve your sales—online and off—then heed …Read Article
If you want to improve your writing—your headlines, landing pages, apps, presentations and opt-ins—and you want to improve your sales—online …Read Article
That there is a dead armadillo. With a white line on his dead belly. I stole this metaphor from the great …Read Article