Jan
24
Copywriting Tip: Don’t Become a Firefighter
Note: For the Seth Godin version, scroll to the last sentence.
This industry is nuts. That’s nothing new.
However, as I …
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Jan
17
8 Tips to Creating Amazon Enhanced Brand Content Pages That Convert
Amazon enhanced brand content pages can increase product sales 3 to 10% on average, according to Jeff Bezos, his engineers …
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01
Computer Passwords and Butt-Kicking
Of all the advice I give young whippersnappers who walk into my office with beautiful, shiny, hard porfolio cases—yes, hard copies …
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27
My Adwords Keywords Research Cheat Sheet
The most successful Adwords keywords are found with blood, sweat and tears. Here’s my copywriting cheat sheet to finding powerful Adwords keywords.
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17
Writing Advertising Headlines is Easy if you Want Them to Suck.
I wrote a blog on How I Write Headlines.
It’s on my main gig’s website and it includes a gorgeous picture of me.
Here …
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30
6 Copywriting Lessons from the NRA. (Yes, the NRA.)
The National Rifle Association can teach a mastermind class on copywriting.
Confession: I own a few guns. Sue me.
However, I have …
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04
How a Marco Rubio Advertising Campaign Brilliantly Scares the Bejeezus Out of Their Prospects. (And It Works Like a Charm.)
Advertising Copywriting Isn’t Rocket Science, But If You Zig While Your Competitors Zag, You Can Find Gold. Here’s how Marco …
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30
All Year’s Resolution: Do Not Be a Court Reporter
Stop rolling your eyes because this one of those damn New Year’s Resolution blogs. This is an All-Year’s Resolution. Totally …
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29
The Power of Persuasive Copywriting: How the NFL Used One Word and a Lobbyist Secret to Attack Tom Brady
Learn the 1 Powerful Word the NFL Used to Steer America’s Perception of Tom Brady
(Plus, get 8 great examples of how persuasive copywriting was …
Apr
29
Copywriting Trick: How to Write a Brand Story When There Is No Story
Introducing the Reflected Color TechniqueSM
Did you know that an apple isn’t really red?
An orange isn’t orange.
Grass isn’t green.
John Oates’ mustache isn’t …
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