Of all the advice I give young whippersnappers who walk into my office with beautiful, shiny, hard porfolio cases—yes, hard copies …Read Article
The most successful Adwords keywords are found with blood, sweat and tears. Here’s my copywriting cheat sheet to finding powerful Adwords keywords.Read Article
The National Rifle Association can teach a mastermind class on copywriting.
Confession: I own a few guns. Sue me.
However, I have …Read Article
How a Marco Rubio Advertising Campaign Brilliantly Scares the Bejeezus Out of Their Prospects. (And It Works Like a Charm.)
Advertising Copywriting Isn’t Rocket Science, But If You Zig While Your Competitors Zag, You Can Find Gold. Here’s how Marco …Read Article
Stop rolling your eyes because this one of those damn New Year’s Resolution blogs. This is an All-Year’s Resolution. Totally …Read Article
The Power of Persuasive Copywriting: How the NFL Used One Word and a Lobbyist Secret to Attack Tom Brady
Learn the 1 Powerful Word the NFL Used to Steer America’s Perception of Tom Brady
(Plus, get 8 great examples of how persuasive copywriting was …
Introducing the Reflected Color TechniqueSM
Did you know that an apple isn’t really red?
An orange isn’t orange.
Grass isn’t green.
John Oates’ mustache isn’t …Read Article
UberConference Hold Music | Branding Done Right
NOTE TO MILLENNIALS: IF YOU HATE TO READ, JUMP TO THE END FOR THE LINK …Read Article
If you ever cross paths with a Chief Marketing Officer (CMO) or a Director of Marketing, you may want to …Read Article