I just finished up a fun …Read Article
Note: For the Seth Godin version, scroll to the last sentence.
This industry is nuts. That’s nothing new.
However, as I …Read Article
Amazon enhanced brand content pages can increase product sales 3 to 10% on average, according to Jeff Bezos, his engineers …Read Article
Of all the advice I give young whippersnappers who walk into my office with beautiful, shiny, hard porfolio cases—yes, hard copies …Read Article
The most successful Adwords keywords are found with blood, sweat and tears. Here’s my copywriting cheat sheet to finding powerful Adwords keywords.Read Article
It’s on my main gig’s website and it includes a gorgeous picture of me.
Here …Read Article
The National Rifle Association can teach a mastermind class on copywriting.
Confession: I own a few guns. Sue me.
However, I have …Read Article
How a Marco Rubio Advertising Campaign Brilliantly Scares the Bejeezus Out of Their Prospects. (And It Works Like a Charm.)
Advertising Copywriting Isn’t Rocket Science, But If You Zig While Your Competitors Zag, You Can Find Gold. Here’s how Marco …Read Article
Stop rolling your eyes because this one of those damn New Year’s Resolution blogs. This is an All-Year’s Resolution. Totally …Read Article
The Power of Persuasive Copywriting: How the NFL Used One Word and a Lobbyist Secret to Attack Tom Brady
Learn the 1 Powerful Word the NFL Used to Steer America’s Perception of Tom Brady
(Plus, get 8 great examples of how persuasive copywriting was …