May
27
My Adwords Keywords Research Cheat Sheet
The most successful Adwords keywords are found with blood, sweat and tears. Here’s my copywriting cheat sheet to finding powerful Adwords keywords.
Read ArticlePosts Tagged with: copywriting
May
17
Writing Advertising Headlines is Easy if you Want Them to Suck.
I wrote a blog on How I Write Headlines.
It’s on my main gig’s website and it includes a gorgeous picture of me.
Here …
Read ArticleJul
29
The Power of Persuasive Copywriting: How the NFL Used One Word and a Lobbyist Secret to Attack Tom Brady
Learn the 1 Powerful Word the NFL Used to Steer America’s Perception of Tom Brady
(Plus, get 8 great examples of how persuasive copywriting was …
Apr
29
Copywriting Trick: How to Write a Brand Story When There Is No Story
Introducing the Reflected Color TechniqueSM
Did you know that an apple isn’t really red?
An orange isn’t orange.
Grass isn’t green.
John Oates’ mustache isn’t …
Read ArticleNov
11
38 Writing Tips from David Ogilvy That Still Sell Today (Part 2 of 2)
If you want to improve your writing—your eblasts, brochures, ads and PPC campaigns—and you want to improve your sales—online and off—then heed …
Read ArticleNov
11
38 Writing Tips from David Ogilvy That Still Sell Today (Part 1 of 2)
If you want to improve your writing—your headlines, landing pages, apps, presentations and opt-ins—and you want to improve your sales—online …
Read ArticleOct
16
Don’t Be a Badger Painter. (Or, How Not To Be a Lazy Advertising Practitioner.)
That there is a dead armadillo. With a white line on his dead belly. I stole this metaphor from the great …
Read ArticleSep
14
How I Screwed Up a $300,000 TV Advertising Shoot
This is a post about failure. Not catastrophic, here’s-you-pink-slip kind of failure, but a see-your-15-minutes-of-fame-go-in-flames kind of failure. I’m going …
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