developed for Milliken BioSmart
BioSmart from Milliken kills germs dead on science lab coats. Like, really dead. Like, there’s no Lazarus or John Travolta’s career going down. Germs are deader than dead. The client requested that their lab coats be the hero, so we tried to make this technology as dramatic, and simple, as possible. Created at Erwin-Penland Advertising.
- Client - Milliken BioSmart
- Skills/Tools Used - Print advertising, freelance copywriter