Milliken BioSmart

developed for Milliken BioSmart

BioSmart from Milliken kills germs dead on science lab coats. Like, really dead. Like, there’s no Lazarus or John Travolta’s career going down. Germs are deader than dead. The client requested that their lab coats be the hero, so we tried to make this technology as dramatic, and simple, as possible. Created at Erwin-Penland Advertising.

About the author

Chad Rucker Chad has spent 17 years creating content and ideas for brands such as Verizon Wireless, Dunkin Donuts, Michelin and BMW. He's won an Obie Best of Show; National Addys; Employee of the Year; and ADchievement Awards. He is currently creative director at Jackson Marketing during the day, and moonlights on nights and weekends as Lochness.

  • Client - Milliken BioSmart
  • Skills/Tools Used - Print advertising, freelance copywriter