The Greenville Drive is the Single-A affiliate for the Boston Red Sox. To get the word out about big events at the stadium (Opening Day, End of the Season, etc), along with branded icons (The Green Monster, for example) we tried to make the outdoor as fun-loving as the ol’ ballpark (Hint: we bolted a mannequin into an actual board.) Outdoor advertising makes you consolidate your ideas into the smallest space. It’s a challenge, but also rewarding when you nail it.