Wachovia Sports Marketing TV
developed for Wachovia
The three hardest holes on the PGA TOUR are at Quail Hollow Club, host course for the Wachovia Championship (now called the Wells Fargo Championship after the Great Financial Debacle). That story writes itself. But we thought, hey, what if the course wrote a love letter to the players, thanking them for all the golf balls they’ve “donated” to our creeks and ponds.
The golfers have to be the heroes of the television spots (after all, Tiger Woods has won the event), but, well, we decided to make fun of them. With class.
- Client - Wachovia
- Skills/Tools Used - TV advertising copywriting, sports marketing