Wachovia Cycling Series Campaign

developed for Wachovia Sports Marketing

The Wachovia Cycling Series used to take the city of Philadelphia by storm every year. And we needed to tap into that excitement and passion in our advertising copywriting for posters and print advertisements. Hopefully, we did.

About the author

Chad Rucker Chad has spent 17 years creating content and ideas for brands such as Verizon Wireless, Dunkin Donuts, Michelin and BMW. He's won an Obie Best of Show; National Addys; Employee of the Year; and ADchievement Awards. He is currently creative director at Jackson Marketing during the day, and moonlights on nights and weekends as Lochness.

  • Client - Wachovia Sports Marketing
  • Skills/Tools Used - Advertising Copywriting, Branding