BMW Performance Center Outdoor Advertising Campaign

developed for BMW Performance Center

It’s not too hard to make a BMW look awesome on a massive billboard. But it’s not always easy to incorporate corporate retreats (and their benefits) in a short, impactful way. Advertising copywriting can sometimes be a lonely, boring, tedious job. Not this time.

About the author

Chad Rucker Chad has spent 17 years creating content and ideas for brands such as Verizon Wireless, Dunkin Donuts, Michelin and BMW. He's won an Obie Best of Show; National Addys; Employee of the Year; and ADchievement Awards. He is currently creative director at Jackson Marketing during the day, and moonlights on nights and weekends as Lochness.

  • Client - BMW Performance Center
  • Skills/Tools Used - Advertising copywriting, branding, outdoor copywriting