Do me a favor. Right now, move the edges of your mouth towards your ears. As far back as you can. Hold that face. Now, open your eyes as wide as you can. OK. THIS is the BMW Performance Center, where you can drift, speed, slalom and come to a screeching halt in the baddest cars around. So when it came to creating a marketing and advertising campaign, well, no pressure dear writer. Created at Erwin-Penland Advertising.