BMW Performance Center Ad Campaign

developed for BMW Performance Center

Do me a favor. Right now, move the edges of your mouth towards your ears. As far back as you can. Hold that face. Now, open your eyes as wide as you can. OK. THIS is the BMW Performance Center, where you can drift, speed, slalom and come to a screeching halt in the baddest cars around. So when it came to creating a marketing and advertising campaign, well, no pressure dear writer. Created at Erwin-Penland Advertising.

About the author

Chad Rucker Chad has spent 17 years creating content and ideas for brands such as Verizon Wireless, Dunkin Donuts, Michelin and BMW. He's won an Obie Best of Show; National Addys; Employee of the Year; and ADchievement Awards. He is currently creative director at Jackson Marketing during the day, and moonlights on nights and weekends as Lochness.

  • Client - BMW Performance Center
  • Skills/Tools Used - Advertising copywriting, branding