May
27
My Adwords Keywords Research Cheat Sheet
The most successful Adwords keywords are found with blood, sweat and tears. Here’s my copywriting cheat sheet to finding powerful Adwords keywords.
Read ArticlePosts Tagged with: advertising tips
Nov
11
38 Writing Tips from David Ogilvy That Still Sell Today (Part 2 of 2)
If you want to improve your writing—your eblasts, brochures, ads and PPC campaigns—and you want to improve your sales—online and off—then heed …
Read ArticleNov
11
38 Writing Tips from David Ogilvy That Still Sell Today (Part 1 of 2)
If you want to improve your writing—your headlines, landing pages, apps, presentations and opt-ins—and you want to improve your sales—online …
Read ArticleOct
16
Don’t Be a Badger Painter. (Or, How Not To Be a Lazy Advertising Practitioner.)
That there is a dead armadillo. With a white line on his dead belly. I stole this metaphor from the great …
Read ArticleJul
20
What is Content Curation for Goodness Sake?
Content curation. If I’ve heard it 100 times, I’ve heard it 101 times. And all 101 times have a slightly …
Read ArticleJun
25
How to Get Into Advertising When You Can’t
Many, many moons ago, it took me five months to leave my parents’ basement. I just couldn’t get a copywriting …
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