Wachovia Sports Marketing TV

developed for Wachovia

The three hardest holes on the PGA TOUR are at Quail Hollow Club, host course for the Wachovia Championship (now called the Wells Fargo Championship after the Great Financial Debacle). That story writes itself. But we thought, hey, what if the course wrote a love letter to the players, thanking them for all the golf balls they’ve “donated” to our creeks and ponds.

The golfers have to be the heroes of the television spots (after all, Tiger Woods has won the event), but, well, we decided to make fun of them. With class.

About the author

Chad Rucker Chad has spent 17 years creating content and ideas for brands such as Verizon Wireless, Dunkin Donuts, Michelin and BMW. He's won an Obie Best of Show; National Addys; Employee of the Year; and ADchievement Awards. He is currently creative director at Jackson Marketing during the day, and moonlights on nights and weekends as Lochness.

  • Client - Wachovia
  • Skills/Tools Used - TV advertising copywriting, sports marketing