Oct
01

How to Launch a Product (PPT Presentation)

posted on October 1st 2019 in Advertising Basics & Advertising Tips & Branding with 0 Comments

I just finished up a fun presentation to small business owners with innovative ideas (theirs, not mine). It was me (dumb marketing guy), a trademark lawyer, a 3D printer and a banker. We’re going to get the band back together soon, so I’ll let folks know when we’re going to present again.

To kick it off, I threw a bit of a curveball and said that “story” is more important than marketing tactics or media. Naturally, most questions at the end revolved around “media best practices.” What-are-you-gonna-do, right?

I hope you enjoy. If any questions, just email me. (Oh, and the reason the presentation is on notebook paper is because it’s always subject to change.)

About the author

Chad Rucker Chad has spent 17 years creating content and ideas for brands such as Verizon Wireless, Dunkin Donuts, Michelin and BMW. He's won an Obie Best of Show; National Addys; Employee of the Year; and ADchievement Awards. He is currently creative director at Jackson Marketing during the day, and moonlights on nights and weekends as Lochness.

Chad has spent 17 years creating content and ideas for brands such as Verizon Wireless, Dunkin Donuts, Michelin and BMW. He's won an Obie Best of Show; National Addys; Employee of the Year; and ADchievement Awards. He is currently creative director at Jackson Marketing during the day, and moonlights on nights and weekends as Lochness.