You’ve got a million bazillion things to do in the summer. So we need to build emotion around the fact that the best 16 to 18-year-old baseball players get together on the diamond and play their guts out. There’s no where else you can see a REAL World Series that actually involves the world. There are multiple looks for multiple years. (We try to change the look every year to stay fresh. Oh, and if you’re looking for a freelance copywriter who likes baseball, you’ve found your man.)